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Independent retail

Proper Treat

Gift vouchers done properly.

PrototypeA validated concept and design for a gift voucher platform built for independent businesses, not yet built.

Visit Proper Treat(opens in the same tab, external site)

A phone showing a Proper Treat gift being sent, next to a wrapped £25 Proper Treat digital gift voucher with a QR code and a gift tag reading 'A little treat for someone special', alongside illustrations of an independent café, salon and boutique.

The problem

Independent businesses want the repeat visits that gift vouchers bring, but existing options are often clunky to sell, awkward to redeem, or built for chains rather than small independents.

The product

Proper Treat gives independents beautiful, easy-to-sell gift vouchers that customers redeem with a simple QR code scan, including partial redemption so unspent value keeps them coming back.

What has been built

The product concept, branding and voucher design, including the QR-based redemption and partial-redemption flow.

What is being tested

Whether independent retail and hospitality businesses see gift vouchers as a repeat-visit tool worth adopting over generic alternatives.

What happens next

Build a working version of the voucher sale and redemption flow and test it with a small group of independent businesses.

Who it’s for

  • independent retailers and hospitality businesses

See what we’re building

Explore the current products, try the live experiments or get in touch if this problem is relevant to you.